Website design field is ever-growing and constantly changing. What design element was once considered to be the soul of a website becomes obsolete in a matter of few days. Sometimes these trends are launched due to the necessity such as responsive device, while others are simply industry shifts such as the transformation of flat design to modular design.
The decision of implementing these trends should depend on the requirements of your business and your target audience, and should not be simply based on “what other popular sites are implementing”.
As a matter of fact, if a website design trend quickly becomes outdated, how your website supposes to last a lifetime with the same trend.
Having said that, there are certain website design trends that you should be extremely careful about.
1. Parallax Scrolling
Parallax scrolling is the latest and most widely used website design trend. In this website design trend, the background and foreground content scrolls at different speeds, building an illusion of depth. Though parallax scrolling effect has been around for the past many years, it has recently gained popularity in the online world. Parallax scrolling certainly creates good design, but it has some disadvantages associated with it.
- Reduces website’s performance drastically:
- Not SEO friendly:
Parallax scrolling is usually created on a single page website and has very little content to be crawled by the search engines. All the content of the website has only one URL that has only one effective h1 tag, one set of meta information and more. This means search engines such as Bing, Yahoo, and Google index only one page instead of multiple pages. This makes your website less searchable in comparison to other websites that do not have parallax scrolling effect.
- Does not work on mobile devices
Many websites with parallax scrolling effect do not work on smartphones, tablets and other devices with smaller screen sizes. However, there are many designers who have managed to get rid of this problem, but they won’t give it away for free.
Therefore, it is usually advisable to use parallax scrolling effect only if you know you can do it properly.
2. Complex load screens
Complex load screen is a website design trend where you are usually greeted with a flash animated video before routing you to the website directly. These videos are forced on you to watch before you can enter an actual website. These videos become annoying and frustrating especially if users are not even interested in watching. Moreover, web users are not very patient and why should they. After all, they have hundreds and thousands of options to choose from. Today, no web user has to wait on a single website that probably provides the same information as that of its competitors.
3. Front page carousels
Front page carousel may look beautiful on the website, but they are actually conversion killers. Image sliders happen to take away attention from the web users. Unless image carousel is the only thing on your homepage, you shouldn’t actually use them.
- Not SEO friendly since they don’t provide enough meta information
- Pushes content below the fold. Though keeping important information above the fold is not as necessary as it used to be, it is still recommended by the Google to keep the content above the fold for better conversions.
4. Complex typography
It is always recommended to keep the content as readable as possible. Complex typography makes a website look cluttered and confusing for the web user which consequently, reduces the readability and legibility. Moreover, you should not use more than two typefaces to differentiate your headings and body content. But more than two typefaces is not usually recommended.
These are some of the website designs that you should be careful about when designing a website. Website design plays a crucial role in your online business success. Overlooking some of the crucial elements can not only increase your website’s bounce rate but also reduce your conversions significantly. Make sure the design you implement suits your business needs and your users requirements.
Emily Johns is a WordPress Developer by profession and writer by hobby. She works for Wordsuccor Ltd., which is providing best WordPress development Solutions all across the globe. You can connect with her on Google+, Facebook, and Twitter.